New York Web Development Firm Says That Most Website Designers Are Not Good Marketers

Leading Manhattan website design and development expert says that most website designers are talented and creative, but many don’t understand the power of copywriting or persuasive marketing.

According to Peter Crisafi, Vice President of dzine it, Inc., a leading New York web development and website design firm with clients throughout the United States, having a powerful online presence and effectively marketing a business takes more than just a sleek “looking” website.

“A good online presence may start with a beautifully designed website, but in order for it to succeed there are many other elements that must be in place,” explains Crisafi. “Unfortunately, many website designers are not capable of providing these elements to their clients.”

According to Crisafi, the best way to get the most out of a business website is to have a website designer, a website developer, a copywriter and a search engine optimization expert at the ready.

“At dzine it, we offer all of these services under one roof, because we know that these are the services necessary to properly create an online presence,” he explains.

Aside from having a great looking design, Crisafi says that, when it comes to websites, copy is king.

“Website copy should be engaging, personal and exciting,” says Crisafi. “It should speak to the reader, but it should speak to the search engines as well. Website copy plays a major role in search engine optimization.”

Crisafi also says that when it comes to website design, many designers keep their clients hostage when it comes to content updates, which is why he suggests that businesses hire a true website development expert that can create a content management system to be used by the business. This allows the business’s representatives to easily change photos and copy on the website on their own.

“These are just some of the reasons why creating an online presence takes more than just a good website designer,” says Crisafi. “A website is more than just a placeholder on the web; it is a marketing tool that needs to be wielded properly in order to ensure results.”

Established in 2003, dzine it, inc. is a leader in Custom web development, programming and design solutions for small and large business, agencies. The company offers a wide range of business-centered visual communication solutions, including web-based content management, web design, graphic design, custom web software applications, ethical white hat search engine optimization (Organic SEO), Video Encoding, and print media solutions. For more information, call 718.336.2660 or visit

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Dedicated in loving memory to Lucretia Crisafi always in our hearts always on our minds.

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