New York Web Development Firm Says That Good SEO is Worthless if a Website’s Design is Flawed

Leading Manhattan website development expert explains that all the optimization in the world isn’t going to make a poorly designed website successful.

“Regardless of a business’s specific niche, search engine competition is often fierce and business website owners spend a fair amount of money to ensure that their business appears at the top of major search engines,” says Peter Crisafi, Vice President of dzine it, Inc., a leading New York website design and development firm with clients from around the world. “Unfortunately, many of the top-ranking small business websites are designed and developed poorly, which will ultimately mean a loss in sales and leads.”

Regardless of how well a website is optimized, Crsiafi says, it needs to be designed and developed properly if it is going to interest its target audience and generate leads.

“In our business, we have seen it happen countless times. Websites that rank near the top of Google are often poorly designed and laid out,” says Crisafi. “Many businesses spend an awful lot of time and effort on getting to the top of Google, but they don’t bother to spend the same time and resources on the website’s design.”

Crisafi says that if a business website does not look professional, it will not inspire enough confidence in its visitors to win their business.

“There is no doubt that search engine optimization is important for business websites. We recognize that a website must rank well in Google for phrases relating to its industry, particularly geographical phrases where potential clients will be searching for that business, but it’s not the be all and end all,” says Crisafi. “If a business website is hard to navigate, looks unprofessional or doesn’t convey the quality of service offered, there is little point ranking for any keywords and phrases in the first place.”

In other words, if a business’s website is garbage, he explains, any money that it spends on SEO will be wasted.

“Search engine rankings are not everything; they are a means to an end,” says Crisafi. “Without successful conversions from a website, there is no point in optimizing the site at all.”

Established in 2003, dzine it, inc. is a leader in Custom web development, programming and design solutions for small and large business, agencies. The company offers a wide range of business-centered visual communication solutions, including web-based content management, web design, graphic design, custom web software applications, ethical white hat search engine optimization (Organic SEO), Video Encoding, and print media solutions. For more information, call 718.336.2660 or visit

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Dedicated in loving memory to Lucretia Crisafi always in our hearts always on our minds.

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