New York Web Design Company Explains How to Make Website Landing Pages More Usable

Leading Manhattan website development expert says that first impressions count and business website owners should pay careful attention to landing pages.

According to Peter Crisafi, Vice President of dzine it, Inc., a leading New York website design and development firm with clients from around the world, a business has just a few seconds to make a visitor feel welcome enough to progress through its website. This is why, he explains, a landing page’s ease of use is of utmost importance.

“The key to a business website’s landing page is to not make visitors think too much,” says Crisafi. “First impressions count, especially online, and a landing page is the battleground on which visitors and customers will be won and lost.”

Crisafi says that certain designs elements and styles are easier for the brain to digest. Human brains are lazy, he explains, and prefer to do as little work as possible.

“We suggest that our clients consider rounded corners in their website design,” says Crisafi. “The more round a shape is, the easier it is for our brains to understand. This trend has been apparent for a while now, not just in web design but in desktop software as well.”

He also states that having a fair amount of negative space is essential to good website design.

“Negative space helps to make a landing page appear uncluttered and simple, which focuses the user’s attention on the most important aspects of the page,” says Crisafi. “Website clutter makes the brain work harder, so it is important to avoid clutter as much as possible.”

In addition, Crisafi says that a website’s navigation should be minimal and simple and that content areas should be clearly marked. This can be done, he explains, using color, negative space or distinct lines and borders.

“Although there is no perfect landing page design and no strict rules to be followed for landing page success,” Crisafi says, “creating efficient landing pages can be achieved if all design decisions are guided by the mantra that website visitors shouldn’t be made to think too hard.”

Established in 2003, dzine it, inc. is a leader in Custom web development, programming and design solutions for small and large business, agencies. The company offers a wide range of business-centered visual communication solutions, including web-based content management, web design, graphic design, custom web software applications, ethical white hat search engine optimization (Organic SEO), Video Encoding, and print media solutions. For more information, call 718.336.2660 or visit

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Dedicated in loving memory to Lucretia Crisafi always in our hearts always on our minds.

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