Manhattan Website Development Firm Offers Tips for Website Branding Success

New York website design company says that successfully branding a website is no easy task.

According to Peter Crisafi, Vice President of dzine it, Inc., a leading New York website development and website design firm boasting countless clients throughout the United States, the many moving parts of a website, as well as facing a host of competitors, makes creating an optimal website a monumental task. However, Crisafi says that branding several key elements of a business website can help cook up a recipe for success.

“The three elements that businesses must focus on when branding a website are the logo, the website’s color scheme, and the layout,” says Crisafi.

A company’s logo, Crisafi says, is like the cover of a book. It is the first visual aspect of company website that visitors will encounter and it can be the deciding factor in whether or not those visitors stay on a website or quickly exit.

“A business’s online logo must have several defining features in order to be effective,” says Crisafi. “The first is the website’s name, which should be integrated into the logo. Some websites get creative and use the website’s initials for a logo.”

The challenge of creating a website logo, Crisafi says, is finding a way to include every important aspect of the site into one logo.

“The logo will go a long way to determining the color scheme of the website,” says Crisafi. “If the logo consists of reds, then reds should dominate the website’s color scheme.”

A website’s color scheme, he says, must be easy on the eyes and consistent throughout the entire site.

“A Website’s layout is also important when it comes to branding,” says Crisafi. “Whatever is emphasized from the top will be what the site becomes known for.”

Crisafi says that businesses must think critically when designing a website.

“If a forum is a key part of the website, the latest forum posts should be featured at the top,” says Crisafi. “If the website’s most important feature is a database, a search field should be placed in the middle of the page.”

Established in 2003, dzine it, inc. is a leader in Custom web development, programming and design solutions for small and large business, agencies. The company offers a wide range of business-centered visual communication solutions, including web-based content management, web design, graphic design, custom web software applications, ethical white hat search engine optimization (Organic SEO), Video Encoding, and print media solutions. For more information, call 718.336.2660 or visit

Copyright 2010 dzine it, inc. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

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Dedicated in loving memory to Lucretia Crisafi always in our hearts always on our minds.

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