Manhattan Website Development Company Says That Businesses That Don’t Utilize Video Will Lose to Competitors

Leading New York website development and web design expert says that having a business website that features a video component is necessary in today’s competitive market.

“Online video is growing and is taking the step up from being an occasional feature on some business websites to an essential component that will drive search engine rank and increase brand recognition,” says Peter Crisafi, Vice President of dzine it, Inc., a leading New York website development firm with clients from around the world. “Most major companies have already embraced the online shift toward multimedia content and have made video an integral part of their online presence.”

Crisafi says that ever-evolving technologies have made it possible to create high-quality video that is automatically updated across a company’s websites, making it possible to create endless numbers of professional videos with little or no human intervention. In addition, he says, the SEO benefits make it too appealing to ignore.

“In fact, since Google integrated video into its universal search in 2007, websites featuring video have gained a significant advantage,” says Crisafi. “When a company integrates relevant videos into their online presence, matching the content of its website, search engines find and index the video within the context of the website.”

Crisafi says that this not only improves the business’s overall website and video search rank, but it allows search results to be presented with matching videos, which can increase search-based traffic.

“Thus far, most major firms have gotten the message,” Crisafi says. “A recent study shows that 68 percent of the top 50 retailers were utilizing online videos as part of their Internet presence in 2009, which was an 18 percent jump from the year before.”

These days, nearly 40 percent of users who search Google see video options in their results, explains Crisafi.

Established in 2003, dzine it, inc. is a leader in Custom web development, programming and design solutions for small and large business, agencies. The company offers a wide range of business-centered visual communication solutions, including web-based content management, web design, graphic design, custom web software applications, ethical white hat search engine optimization (Organic SEO), Video Encoding, and print media solutions. For more information, call 718.336.2660 or visit

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Dedicated in loving memory to Lucretia Crisafi always in our hearts always on our minds.

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