Manhattan Internet Marketing Firm Offers Advice on Effective Copywriting

New York website development and Internet marketing expert explains that good copy is at the heart of effective search engine optimization.

According to Peter Crisafi, Vice President of dzine it, Inc., a leading New York website design and website development firm with clients across the country, says that writing copy, for any medium, has always been a mixture of art, application and science. This is particularly the case, he says, when writing copy to promote a business on the web.

“Copywriting, particularly for the purpose of Internet marketing, involves deep research, demographic considerations, endless drafts, brand considerations, and more,” says Crisafi. “When it comes to ensuring that both on and off-site copy content is SEO compliant, writers must factor in keywords and random phrases in a context that remains relevant.”

When it comes to Internet marketing, Crisafi says that web copy is different because the main goal is to attract traffic to the site that it serves.

“Next to email, search is the most common online activity,” says Crisafi. “Targeted search traffic is clearly important and optimized copy, in terms of its quality and relevance, is the key to attracting highly focused visitors.”

What is surprising, Crisafi says, is the relevance that major search engines, such as Google, give to off-site copy. That’s why so many search engine marketers encourage off-site link building using articles or blogging, he says.

“The bottom line is that it is the people, not the search engines, that buy the products or services that a business offers through its website,” explains Crisafi. “Content, whether it is on or off site, should be targeted to human visitors.”

According to Crisafi, the advantage of having a reader-focused online strategy, based on copy that visitors find useful, informative and valuable, is that not only are visitors and customers engaged, but Google responds positively as well.

Established in 2003, dzine it, inc. is a leader in Custom web development, programming and design solutions for small and large business, agencies. The company offers a wide range of business-centered visual communication solutions, including web-based content management, web design, graphic design, custom web software applications, ethical white hat search engine optimization (Organic SEO), Video Encoding, and print media solutions. For more information, call 718.336.2660 or visit

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Dedicated in loving memory to Lucretia Crisafi always in our hearts always on our minds.

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