Manhattan Graphic Design Firm Says That Logo Visibility Is Equal to Business Viability

Leading New York website development and graphic design firm says that having a quality company logo is an essential business component, but having it “out there” is necessary for success.

“A company’s logo, if done properly, should be memorable,” says Peter Crisafi, Vice President of dzine it, Inc., a leading Manhattan website design and website development firm that offers graphic design services for clients around the world. “A company’s logo is part of its corporate identity and should be displayed everywhere, including on the company’s official website.”

According to Crisafi, a business should have a company logo, first and foremost. When it does, that logo should be printed on company business cards, in newspaper and magazine advertisements, on company vehicles, and just about anywhere appropriate. A company logo should also have a prominent, permanent place on every single page of that company’s website.

“The use of a company logo on every page of a site is probably one of the most overlooked business website basics,” says Crisafi. “Many businesses display their logo on the homepage, but not on other pages of their websites.”

Crisafi says that it is important to remember that a lot of a website’s traffic arrives on pages other than the homepage and that having a logo helps visitors orient themselves to where they are. If they don’t see a business’s logo prominently displayed, he notes, they may think they have reached the wrong website.

“A good website design firm knows the importance of incorporating a company logo into every page of a business website,” says Crisafi. “If a company doesn’t have a logo design, hiring a graphic design firm to help create a corporate identity is a must.”

Established in 2003, dzine it, inc. is a leader in Custom web development, programming and design solutions for small and large business, agencies. The company offers a wide range of business-centered visual communication solutions, including web-based content management, web design, graphic design, custom web software applications, ethical white hat search engine optimization (Organic SEO), Video Encoding, and print media solutions. For more information, call 718.336.2660 or visit

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Dedicated in loving memory to Lucretia Crisafi always in our hearts always on our minds.

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