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For Businesses, Stalking Competitors Can Be Good For SEO

Reputable Manhattan website development and SEO firm says that examining the online tactics of competitors can give businesses an edge.

“By uncovering a high-ranking competitor's search engine optimization tactics, businesses can get ideas on how to better optimize their own website,” says Peter Crisafi, Vice President of dzine it, Inc., a leading New York website development firm offering a wide-range of search engine optimization (SEO) services to clients around the world. “There is nothing wrong with trying to mimic, within reason, techniques that are already proving effective for other similar businesses.”

Crisafi warns, however, that stalking competitors to garner SEO techniques will not guarantee better search engine placement.

“Search engines rank web pages based on hundreds of different algorithmic signals,” says Crisafi. “With so many factors involved, it is impossible to discover every signal that ranks a page at number one and there is no way to replicate that combination on another website.”

Still, paying attention to your competitor’s SEO techniques is a good way to jumpstart your own SEO plan, Crisafi says.

“The most important techniques to be mindful of are the use of keywords and key terms throughout the competitor website, as well as the external links that point back to the competitor’s site,” says Crisafi. “Mimicking these techniques can certainly be used to your advantage if you have a similar online presence and need a boost.”

Established in 2003, dzine it, inc. is a leader in Custom web development, programming and design solutions for small and large business, agencies. The company offers a wide range of business-centered visual communication solutions, including web-based content management, web design, graphic design, custom web software applications, ethical white hat search engine optimization (Organic SEO), Video Encoding, and print media solutions. For more information, call 718.336.2660 or visit www.dzineit.net.

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Dedicated in loving memory to Lucretia Crisafi always in our hearts always on our minds.

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