LinkedIn, the popular professional and job networking site has added a new feature intended to make news links and slide shows easier to find.

This week the social media site launched “Channels” – its name for topics on LinkedIn today, its news hub. The “Channels”  include topics such as “social impact”, “the economy,” “your career”. Some of the channels, like “Things I Carry” and “My Best Career Mistake” are based on LinkedIn’s monthly content packages that incorporate themed essays from LinkedIn’s chosen “thought leaders.”

They “Channels”  allow LinkedIn members to customize the news they see based on their interests. Now members can browse, sort, and follow content by category.

LinkedIn is trying to help its members develop professionally and get better at their current jobs – not just find new ones.

In addition to offering more content of interest to users, “Channels” is an important way to get people to use the site more frequently.  This will in turn help LinkedIn build up its advertising business. It could also help LinkedIn build up its database of information about its members. Right now, LinkedIn mostly has data that members share, like their education and employment history. By tracking what news a member views on LinkedIn, it can develop insightful knowledge about them such as their interests outside their immediate professional field or new interests by knowing what articles they read. This information could be used by recruiters – a key customer base for LinkedIn, find not only people with a track record in a particular industry, but not so obvious candidates for jobs.

Previously, LinkedIn’s customization options were more limited: Members could follow companies or industries, as well as LinkedIn’s “influencers”,  high-profile business leaders who contribute articles to the site. The redesign of LinkedIn today adds emphasis on posts from these “influencers” as well.

Currently, there are around 20 channels. The company expects to add more in the future.


dzine it, Inc. is proud to announce it has been recognized with two top honors in the 2013 Hermes Creative Awards competition for creative professionals involved in the concept, writing and design of traditional and emerging media.

This year, dzine it took home a platinum medal for design of its new company website ( and a gold medal for Home Page design of Deal Down Deal of the Day Website (, a daily deal coupon website where local merchants and retailers offer customers merchandise and a chance to win prizes.

Hermes Creative Awards recognize outstanding work in the industry while promoting the philanthropic nature of marketing and communication professionals. Entries came from corporate marketing and communication departments, advertising agencies, PR firms, design shops, production companies and freelancers.

“We are proud to have been given these Hermes Creative Awards., says dzine it’s founder Peter Crisafi. “We are exceptionally excited to be recognized for the design of our own company website that we collaborated on for some time.  I am also proud of our team and happy that all of their hard work and dedication have been recognized with this prestigious honor.”

Laura Teti, art director and lead designer for the Deal Down site, “I am thrilled to have worked with dzine it on the Deal Down site.  It is rewarding to be honored for the creative concept and be part of such a phenomenal team.”

The Hermes Creative Awards program is administered and judged by the Association of Marketing and Communication Professionals, which consists of several thousand marketing, communication, advertising, public relations, media production and freelance professionals.

The competition has grown to one of the largest of its kind in the world. It received more than 4,700 entries from throughout the United States, Canada and several other countries. An international panel of judges, consisting of industry professionals with diverse backgrounds, evaluated many different and diverse categories.

Copyright 2013 dzine it, inc. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.


Instagram is becoming an increasingly popular social media network.  The site is a good place for businesses to post photos and interact with potential customers and reach their target audience.  As with any social network it is important to post regularly and interact with your users.  But there are some specific things you can do to gain more popularity on Instagram.

Start by making sure you post good content. Get creative with your photo editing. Don’t limit yourself to Instagram’s filters.  Find a great photo editing or creative app and make your photos distinct.  Doing so makes it easier to get noticed and build a following.

Be sure to use popular hashtags. Think about the subject matter and popular instagram hashtags. You can tag photos based on subject matter but you can also tag them based on style, location and things #instagood, #photooftheday and more. Just take a look at hashtags being used by others ad seek out the top Instagram hashtags .

Don’t clutter your feeds.  Post fewer quality images so each photo has a chance to be noticed.  Take time between postings, but be sure to post on a regular basis.

There are a ton of Instagram activities taking place on the mobile social network.
There are many communities worth participating in.

Try to get featured on Instagram. Getting featured by Instagram could gain you thousands of followers per day. Instagram doesn’t really let on how it chooses users to add them to their ‘suggested users’ list, but it is worth a try. If you are added to the list, you’ll stay there for one week, giving you lots of exposure on the social network.

Like any social network or community, Instagram is all about engagement. It’s about the give and take. Liking other users’ outside of your circle of friends or personal network is a great way to get noticed.  Commenting with thoughtful ideas is even better.  The more you interact with other users, the more they will do the same for you.

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