dzine it, Inc. is proud to announce it has been recognized with two top honors in the 2013 Hermes Creative Awards competition for creative professionals involved in the concept, writing and design of traditional and emerging media.

This year, dzine it took home a platinum medal for design of its new company website ( and a gold medal for Home Page design of Deal Down Deal of the Day Website (, a daily deal coupon website where local merchants and retailers offer customers merchandise and a chance to win prizes.

Hermes Creative Awards recognize outstanding work in the industry while promoting the philanthropic nature of marketing and communication professionals. Entries came from corporate marketing and communication departments, advertising agencies, PR firms, design shops, production companies and freelancers.

“We are proud to have been given these Hermes Creative Awards., says dzine it’s founder Peter Crisafi. “We are exceptionally excited to be recognized for the design of our own company website that we collaborated on for some time.  I am also proud of our team and happy that all of their hard work and dedication have been recognized with this prestigious honor.”

Laura Teti, art director and lead designer for the Deal Down site, “I am thrilled to have worked with dzine it on the Deal Down site.  It is rewarding to be honored for the creative concept and be part of such a phenomenal team.”

The Hermes Creative Awards program is administered and judged by the Association of Marketing and Communication Professionals, which consists of several thousand marketing, communication, advertising, public relations, media production and freelance professionals.

The competition has grown to one of the largest of its kind in the world. It received more than 4,700 entries from throughout the United States, Canada and several other countries. An international panel of judges, consisting of industry professionals with diverse backgrounds, evaluated many different and diverse categories.

Copyright 2013 dzine it, inc. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.


There are many options when building web pages today. Most people focus on what they think they should be doing – and ignore everything else. Effective design and creating the best pages also includes making sure you know about things that you would be better off without.  So in order to avoid some common issues with web pages beware of the following pitfalls:

Browser Specific Versions: Make sure your site isn’t designed for only one browser. Designing a websites that doesn’t function on all browsers properly is a bad decision.  Many people still use Internet Explorer, but many more are using Firefox and Chrome.  If you limit your pages to only working on one browser you will be eliminating a large segment of visitors from viewing your site they way it was designed to be seen.

Widespread use of Flash: Flash can be a great tool, but there are many usability issues with Flash.  Flash isn’t viewable on mobile devices and many search engines don’t index Flash content well.  Customers don’t like sites where the back button doesn’t work. This frequently happens with Flash websites.

Video that starts automatically: Most people, even if they like video on websites, don’t like it to start automatically. If you do have video and/or sound on your website that starts up right away at least have a way to turn it on and off that’s easy to find (preferably easily seen at the top of the page.)

Lastly, keep your navigation simple and visible.  Hidden or disguised navigation may seem like a clever idea, but can just frustrate users.  Turning your “about us” page link into a photo of something will just be too hard for anyone to use and figure out.  Rather than intriguing them you’ll lose them.

So remember things you don’t do – can be as important as the ones you do when designing your site.  Always take time to think about what makes your site pleasing and simple to use – for everyone.


Creating a video for your website is an effective tool to engage your audience and increase search engine rankings – that is if done right.  Simply sticking a video on your site without giving any thought to its content and images will not attract page views. So when producing a video for your site you must be sure to keep certain production and content tricks in mind.

The key to creating an effective web video is planning.  Decide on the primary objective of the video.  Is the video selling a product or service? Is it informational?  Your video must have a single purpose or your audience will get confused. Focus on your target audience and make the video with them and their needs in mind.  Plan the structure of the video – beginning, middle and end.  Will it be narrated?  Will you have music?  Organize the video. Create an introduction to grab their attention, middle with info and facts, and end with a call to action.

Make sure viewers have something to watch, not just something to listen to. Telling a story in video is more than just talking into the camera. You have to show people your product or service. Video is a visual medium, and you need to think about what images you want to use to convey your message. It doesn’t have to be clever or funny. It should be comfortable and natural.

It is important in a web video to get the attention of your viewers quickly.  People have a short attention span when it comes to viewing online.

People like videos.  A nice video can deliver your message that will engage your viewer much better than any text or photo can.  A successful video can attract hundreds or thousands of new visitors to your site, many of whom will buy products or services recommended to them in the video.  It works for any industry.

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