Whether you want to advance your existing ecommerce business, you have an existing brick and mortar business that you want to bring online, or you simply have an idea for great web start-up, there are a few things you need to know before getting started.

Understand Your Market

Like any new business venture, you need to understand your market and determine how people are searching for your product. Start by compiling a list of 20 keywords that describe your most popular products and then enter these phrases in Google’s Keyword Tool. From here you will get a feel for whether or not the product you’re looking to offer online is a viable one.

Use Ecommerce Software

Ecommerce software is essential for an online business. Prices for pre-packaged software or customized software may very, so make careful considerations about what your software needs to achieve in relation to your budget.

Be sure to consider the following:

  • Choose software that can easily integrate with other platforms you use.
  • Choose software that integrates or includes warehouse management and stock control.
  • Choose software that is both search engine optimization (SEO) friendly and includes an easy-to-use content management system (CMS).
  • Choose software that has a proven payment gateway that supports ‘token’ authorizations and settlement.

Market Your Website

Simply having a website isn’t enough, it needs to be marketed.

Depending on your budget, there are multiple marketing channels available, including SEO, pay per click marketing (PPC) and social media marketing (SMM), The question to ask yourself is whether or not you can handle these marketing campaigns on your own or if you need to hire an outside firm.

  • SEO: The basics can be applied easily with limited knowledge. However, depending on how competitive your market is, it may be worth it to hire an agency that is well-versed in more advanced techniques.
  • PPC: Platforms such as Google AdWords allow you send instant traffic to your website, which can provide vital traffic while you wait for your SEO campaign to gain traction. If incorrectly set up, however, a PPC campaign can result in overspending. So, think before you act and consider hiring an agency that can manage your account for you.
  • SMM: Build your networks and interact with those who follow you to build you brand both online and off. At its core, social media allows you to interact with your existing and prospective customers to build stronger relationships.

Copyright 2011 dzine it, Inc. web development All rights reserved. This material may not be published, broadcast, rewritten or redistributed.


New York website design expert says that small businesses need to map out their budget before embarking on the creation, or re-creation, of a website.

Peter Crisafi, Vice President of dzine it, Inc., a leading New York website design and website development firm with clients from across the country, says that one of the most difficult things to do, when embarking on a website development project, is to determine price. What goes into a website development project, according to Crisafi, will determine its price and that is particularly true of its design elements.

“Websites can be built in a day or over the course of months and small business owners can put lots of thought into a project or something can be put up to suit one particular need,” says Crisafi. “When embarking on a website design and development project, business owners should think of the project as if it were the construction of a house of the creation of a work of art.”

Crisafi says that from the perspective of building a house, consideration must be given to how big it will be, how much detail will go into it, what type of features will be includes and where it will be located. This same thought process, he says, should be applied to building a web presence.

“By putting this into perspective, a business owners can determine exactly how much to spend on their website and budget appropriately,” says Crisafi. “Although everyone may want a mansion, the truth is that we cannot all afford one. The job of a website designer is to come as closely to your vision as possible, within the budget that the client provides.”

Crisafi explains that he and other in his line of work believe that a business owner should spare nothing when it comes to something as important as the creation of a web presence.

“As a website developer, I want my clients to have more square footage, the best floors, the highest quality paints, fixtures and molding,” says Crisafi.  “Since I am the designer, my client’s new look will reflect on me.”

Regardless of how much a business spends, Crisafi says that it is the job of the design and development team to stay within the tools and budget that they have been given.

Established in 2003, dzine it, inc. is a leader in Custom web development, programming and design solutions for small and large business, agencies. The company offers a wide range of business-centered visual communication solutions, including web-based content management, web design, graphic design, custom web software applications, ethical white hat search engine optimization (Organic SEO), Video Encoding, and print media solutions. For more information, call 212.989.0813 or visit www.idzineit.net.


Copyright 2011 dzine it, inc. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.