New York Website Development Firm Discusses How to Start a Business Blog
Leading Manhattan Internet marketing expert says that a business blog can drive traffic and increase sales of products and services.
According to Peter Crisafi, Vice President of dzine it, Inc., a leading Manhattan website development and website design firm with clients from around the world, a blog can be a very useful tool for businesses to keep the public informed about the products and services they offer. In addition, a good blog will not only garner interest but will increase website traffic and ultimately lead to increased sales.
Blogs are great for businesses because they can be updated with different ideas and an array of topics, keeping them fresh and new, says Crisafi. This means that a business can talk about its products and the industry it represents, displaying its unique expertise. In addition, a business can feature other topics that may not be directly related to the business, but that may be relevant to its target audience.
The best part about a business blog, according to Crisafi, is that it can less formal than the business website and it can help businesses find new ways to communicate and engage the public.
The best way to start a business blog is to first think about a category or a niche for the blog, which will in turn help shape a websites name and its content, says Crsiafi. This will also help the business to best determine its target audience.
Next, Crisafi says that the business must decide if the blog will be hosted through a paid host and the businesss own domain name or through a free blog service. However, he suggests that businesses use a paid host with a unique domain name because it is more professional.
The main reason for creating a quality blog is so that it can be linked to the businesss official website, says Crisafi. People who already visit the business website should be able to find your blog and anyone who finds your blog, should be able to easily find the businesss website.
Crisafi says that the design of a business blog is important, as well.
The best bet for a business blog is to design it in such a way that it complements the business website that it represents, says Crisafi. Most of all, however, it should combine good aesthetics with great content to ensure success.
Established in 2003, dzine it, inc. is a leader in Custom web development, programming and design solutions for small and large business, agencies. The company offers a wide range of business-centered visual communication solutions, including web-based content management, web design, graphic design, custom web software applications, ethical white hat search engine optimization (Organic SEO), Video Encoding, and print media solutions. For more information, call 718.336.2660 or visit www.dzineit.net.
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