New York Website Development Firm Discusses Common Website Design Mistakes That Should Be Avoided

Leading Manhattan website design expert says that there are many ways to build a website, but there are many universal mistakes to be made that can annoy site visitors and end up costing a business lost revenue.

“The first rule of thumb is to avoid overdoing it when it comes to website design,” says Peter Crisafi, Vice President of dzine it, Inc., a leading Manhattan website development and website design firm with clients from around the world. “One or two Flash elements can grab a visitor’s attention, but Flash should not be overdone.”

Crisafi says that the same theory applies to choosing colors for text and background. However, on the flip side of not overdoing it, Crisafi warns of creating bland websites.

“A website that is devoid of good color elements may not catch a visitor's attention,” says Crisafi. “Navigation bars should be designed in a way that lets the user to know where they are going next. Adding bits of color to your text can also highlight the most important elements of a business website.”

In addition, Crisafi states that good quality photos can break up monotony and add life to a business website.

Crisafi also notes that while search engine optimization is essential for business website success, websites should avoid the practice of keyword spamming.

“Many website developers try to include as many keywords as possible into the sites that they create, in an effort to increase the site’s placement in search engines,” says Crisafi. “There is no doubt that keywords are very important to the development of a website, but they can be overdone.”

According to Crisafi, some search engines will actually remove sites from their listings when keyword spamming is found and he notes that the way a website presents its keywords is a reflection on the website.

“Just because certain words are popular at the moment does not mean they should be included if they have no value to a particular site,” Crisafi says. “That is the type of practice that will annoy users and result in lost revenue.”

Crisafi suggests that business owners spend time viewing other websites before developing their own and to make a note of website elements that they find annoying. Chances are, he says, other people will find those elements annoying too.

Established in 2003, dzine it, inc. is a leader in Custom web development, programming and design solutions for small and large business, agencies. The company offers a wide range of business-centered visual communication solutions, including web-based content management, web design, graphic design, custom web software applications, ethical white hat search engine optimization (Organic SEO), Video Encoding, and print media solutions. For more information, call 718.336.2660 or visit

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Dedicated in loving memory to Lucretia Crisafi always in our hearts always on our minds.

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