New York Website Development Company Offers Tips on Link Building

Leading Manhattan website development expert says that there are a number of details that must be considered when link building for better website traffic.

According to Peter Crisafi, Vice President of dzine it, Inc., a leading Manhattan website development and website design firm with clients throughout the United States, whenever a company is link building, it is important to work with only the most relevant, quality web pages. However, he says that there are some important details to keep in mind or a business’s link building efforts will be fruitless.

“Businesses want to avoid link farms, as they do very little to boost a company website’s page rank,” says Crisafi. “Although a business may receive an email offer to trade links with a website that has a high page rank, it is important to research that site first and decide if it is really going to drive targeted traffic.”

One of the most important things to look for when considering a link exchange, according to Crisafi, is relevancy and authority.

“Link building should be treated like a real estate transaction,” says Crisafi. “When buying a home, most people consider the neighborhood that they are moving into. The same consideration should be applied when link building.”

Crisafi says to investigate whether or not there are any bad links on the page being considered or if the page adds links without any discretion. Pages without discretion can include both free and paid directories and blogs that auto approve comments.

“When considering paid link exchanges, it is important to read all of the rules and regulations that the website has,” says Crisafi.

“When reading the fine print on some directories, businesses may be surprised to discover that if any of the listed rules are broken, the link will be removed and there will be no refund after the link has been reviewed. If a business is not confident that their link will be accepted, they should not spend the money.”

These are just some of the ways, Crisafi says, that a business can be sure that it is embarking on a successful link building campaign.

Established in 2003, dzine it, inc. is a leader in Custom web development, programming and design solutions for small and large business, agencies. The company offers a wide range of business-centered visual communication solutions, including web-based content management, web design, graphic design, custom web software applications, ethical white hat search engine optimization (Organic SEO), Video Encoding, and print media solutions. For more information, call 718.336.2660 or visit

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Dedicated in loving memory to Lucretia Crisafi always in our hearts always on our minds.

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