New York Website Development Company Discusses the Basics of Video SEO for Business Websites

Leading Manhattan website development expert says that online video represents one of the many opportunities for greater visibility, site traffic and increased exposure.

According to Peter Crisafi, Vice President of dzine it, Inc., a leading Manhattan website development and website design firm with clients from around the country, a recent survey noted that 183 million Internet users throughout the United States watched online videos during the month of May, accounting for nearly 34 billion online videos. Businesses that want their online videos to become one of those 34 billion viewed can improve their odds by revisiting their video SEO strategies to improve visibility.

“The best way for businesses to market themselves using online media is to post their branded videos to the video sharing site YouTube,” says Crisafi. “At YouTube, businesses can use a branded channel page to host commercials or promotions for their brand.”

People typically find videos online either through search engines or video sharing sites, Crisafi says. This is why consideration should be given to optimization inside YouTube and other video sharing sites.

“YouTube is considered by some to be the second largest search engine next to Google,” say Crisafi. “To ensure high ranked listings for videos on target keyword searches businesses must optimize, link and build independent pages within their own domains, weaving them together with YouTube’s powerful video presence.”

This can be done, Crisafi says, by taking ownership of brand-oriented YouTube videos, optimizing key site elements on video pages for targeted keywords, leveraging controlled domains to direct inbound links and embed video files from sharing sites, and submitting a media sitemap to search engines to organize and identify all video assets on the business website.

Established in 2003, dzine it, inc. is a leader in Custom web development, programming and design solutions for small and large business, agencies. The company offers a wide range of business-centered visual communication solutions, including web-based content management, web design, graphic design, custom web software applications, ethical white hat search engine optimization (Organic SEO), Video Encoding, and print media solutions. For more information, call 718.336.2660 or visit

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Dedicated in loving memory to Lucretia Crisafi always in our hearts always on our minds.

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