New York Web Development Firm Suggests That Businesses Regularly Test and Improve Their Websites

Leading Manhattan website development firm says that, when it comes to small business websites, small changes can make a big difference.

“When it comes to changing the layout or the elements of a website design, the idea is to increase sales,” says Peter Crisafi, Vice President of dzine it, Inc., a leading New York website design and web development firm with clients from around the world. “Sometimes even the smallest changes can make an incredible difference.”

Crisafi explains that one dzine it client, for example, saw a six percent increase in user response when they changed the color of the text on its company’s online inquiry form.

“While that improvement may come as a surprise to some, the staff at dzine it was not surprised at all,” says Crisafi. “That’s because before updating the website, we tested the changes on a fraction of visitors.”

This sort of scientific testing, according to Crisafi, is known as A/B testing (with two website alternatives being tested) or multivariate testing (where there are three or more website versions being tested). The purpose, he explains, is to test different versions of a website on a small sample population in order to gauge which design is most effective.

“Marketers have been using this technique for years,” says Crisafi. “Online, this approach to website development is becoming increasingly popular and proving incredibly effective.”

While such tests are most commonly performed using a website’s landing page, it can be used on any page of a website for which a goal has been clearly defined.

“Simple testing can be done for little or no cost by directing users to alternate versions of a page and then tracking results,” says Crisafi.

Established in 2003, dzine it, inc. is a leader in Custom web development, programming and design solutions for small and large business, agencies. The company offers a wide range of business-centered visual communication solutions, including web-based content management, web design, graphic design, custom web software applications, ethical white hat search engine optimization (Organic SEO), Video Encoding, and print media solutions. For more information, call 718.336.2660 or visit

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Dedicated in loving memory to Lucretia Crisafi always in our hearts always on our minds.

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