New York Web Development Company Explains How to Convert Website Traffic into Sales

Leading Manhattan website development expert says that unless a website is converting traffic to sales, it is practically useless.

According to Peter Crisafi, Vice President of dzine it, Inc., a leading New York website design and development firm with clients from around the world, the popularity of a website is important, but it is essential for that website’s traffic to lead to conversions and profits in order to be a success.

“The most important element of a successful website that can convert traffic into sales is having a solid web design,” says Crisafi. “If a business’s website is used to sell products, it is even more important to have a clean, simple and modern design. We always tell our clients to avoid big, bright, images, colors and banners, and stick with a more professional design.”

Next, Crisafi says that a great website needs a call to action. A call to action, he explains, is one of the most important concepts in marketing and promotion.

“A call to action is a message that directs visitors to act in some specific manner such as requesting more information about a product,” explains Crisafi. “A call to action should be placed conspicuously at the top part of a web page. It should use catchy language and be noticeable, but should remain tasteful with colors that do not blend in with the rest of the website.”

In addition to a call to action, website owners should strive to keep visitors involved, Crisafi says.

“Interactive websites are the most successful,” says Crisafi. “So, it is important to transform a website into a place for interaction between buyers and sellers. High bounce rates don’t lead to sales and the longer a visitor stays on a website, the more likely it is that they will buy something.”

This can be done, he explains, by improving the quality of a blog and allowing comments, by ensuring the navigation of the website is simple and flawless, by providing reader-friendly content, and by offering free information throughout the site.

“A website owner can gain loyalty and trust by encouraging readers with easy and informative content, rather than flashy and obnoxious sales pitches,” says Crisafi. “These are just a few of the ways to ensure that website visits are converted to sales.”

Established in 2003, dzine it, inc. is a leader in Custom web development, programming and design solutions for small and large business, agencies. The company offers a wide range of business-centered visual communication solutions, including web-based content management, web design, graphic design, custom web software applications, ethical white hat search engine optimization (Organic SEO), Video Encoding, and print media solutions. For more information, call 718.336.2660 or visit

Copyright 2010 dzine it, inc. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

© 2003 - 2011 dzine it inc. ®

Dedicated in loving memory to Lucretia Crisafi always in our hearts always on our minds.

Site Map | Home

Web Design New York | Internet Marketing