New York Web Design and Development Firm Says That Websites Need Speed

Leading Manhattan website design expert says that speed is an important factor in the success of a business website.

“Website visitors crave speed and they reward companies whose websites make their online experience fast and simple,” says Peter Crisafi, Vice President of dzine it, Inc., a leading Manhattan website development and website design firm with clients from across the country. “Take Google for example, the website is successful because it consistently delivers better and faster results than its competitors.”

Crisafi says that Google truly understands the Internet user’s need for speed and has had a clear record of viewing speed as a competitive advantage.

In a recent experiment, Google slowed down the delivery of search results and found that increasing a page's loading time by less than half a second had a measurably negative impact on searchers. According to Crisafi, Google found that those exposed to the slower search results did fewer searches over time.

"Site speed is now a ranking factor in Google's algorithm,” says Crisafi. “Google says that there is a lot of research proving that customers love fast sites, so those are the sites that Google now rewards. So, the sites with big, meaningless graphics and complicated code will now rank lower in Google search results than fast-loading simple sites.”

According to Crisafi, new visitors will give a website about seven seconds to clarify why it is the best and fastest way for them to complete their task.

“Time is the most valuable resource we have and it is becoming increasingly precious,” explains Crisafi. “Businesses that focus on saving their customers time will have a future-proof strategy and those that waste their customers’ time with disruptive advertising, and confusing menus and links, will ultimately fail.”

Established in 2003, dzine it, inc. is a leader in Custom web development, programming and design solutions for small and large business, agencies. The company offers a wide range of business-centered visual communication solutions, including web-based content management, web design, graphic design, custom web software applications, ethical white hat search engine optimization (Organic SEO), Video Encoding, and print media solutions. For more information, call 718.336.2660 or visit

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Dedicated in loving memory to Lucretia Crisafi always in our hearts always on our minds.

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