New York Internet Marketing Firm Says That Content Is More than Just Words

When it comes to website content, leading Manhattan website development expert says that the Internet is hungry for content and websites that feed it will be successful.

“Great content is relevant, timely and always meets the needs of a website’s visitor,” says Peter Crisafi, Vice President of dzine it, Inc., a leading Manhattan website development and Internet marketing firm with clients around the world. “What separates successful content from unsuccessful content is a strategic approach to define and plan the needs of a particular project, based on the website’s goals, its audience and its ability to support that content.”

Crisafi warns that content strategists are not glorified copywriters. Instead, he explains, a true content strategist is someone that has an intimate understanding of a business’s needs.

“A content strategist must factor in implications and impacts, project flow, feedback and participation, marketing goals, and messaging, plus keep up with the pace of change unique to each project,” says Crisafi. “Unfortunately, this critical component of a website development or website design project is not carried out successfully.”

According to Crisafi, a good content strategy must be created before the architecture of the website is developed. This early research, he explains, allows for improved project flow and deadline adherence, and greatly reduces any design problems down the road.

“It is important to remember that content is more than words,” says Crisafi. “Instead, developers must use a broad definition of content that will encompass audio, video, images and more.”

Crisafi says that a content strategy should also consider several social media sites like Facebook, Twitter and YouTube.

“Most importantly, a content strategy must recognize and prepare for future evolution,” says Crisafi. “Businesses evolve, audiences evolve, competition evolves and technology evolves. If a content strategy does not take this into consideration, the finish product will quickly fall out of sync.”

Established in 2003, dzine it, inc. is a leader in Custom web development, programming and design solutions for small and large business, agencies. The company offers a wide range of business-centered visual communication solutions, including web-based content management, web design, graphic design, custom web software applications, ethical white hat search engine optimization (Organic SEO), Video Encoding, and print media solutions. For more information, call 718.336.2660 or visit

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Dedicated in loving memory to Lucretia Crisafi always in our hearts always on our minds.

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