Manhattan Web Design Firm Explains How to Build Customer Relationships through Better Website Design
Leading New York website development expert says that using a call to action is the best way to bond with customers.
Designing a company website has become, for the most part, an art form, says Peter Crisafi, Vice President of dzine it, Inc., a leading New York website development and website design firm with clients from around the country. There is a lot of attention given to the selection of colors, graphics, and content to best reflect the corporate messaging and brand being marketed.
Although Crisafi says that these are important elements of a business website, many companies have websites that are aesthetically pleasing without providing clear, easy ways for visitors to take action and experience the service or product being offered. As a result, people cannot complete their tasks and often leave the website frustrated, never to return.
Unless there are distinct calls to action that draw attention, says Crisafi, it is unlikely that website visitors will become customers.
With respect to website design, a "call to action" describes a specific element on a page that solicits an action from the user. It represents what the visitor is expected to do in order to further engage.
Calls to action may include signing up for a product/service trial or mailing list, purchasing something, or requesting more information, says Crisafi. The most common way to give users a call to action is through a clickable button that is accompanied by a textual directive, like, Buy It Now.
Crisafi notes that simply putting a button on a websites homepage may not be enough. It is important, he said, that a call to action is not implemented haphazardly.
It's important to keep the best practices in mind when creating a call to action, says Crisafi. Businesses must know their audience in order to design effective calls to action that will elicit a desired response.
The best way to do this, Crisafi says, is to hire a web developer or designer that understands the importance of calls to action and how to best create them.
Established in 2003, dzine it, inc. is a leader in Custom web development, programming and design solutions for small and large business, agencies. The company offers a wide range of business-centered visual communication solutions, including web-based content management, web design, graphic design, custom web software applications, ethical white hat search engine optimization (Organic SEO), Video Encoding, and print media solutions. For more information, call 718.336.2660 or visit www.dzineit.net.
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