Manhattan Internet Marketing Firm Offers Advice on How to Find Quality SEO Providers

Leading New York website development and SEO expert says that retaining a company to provide quality SEO services is no easy task.

According to Peter Crisafi, Vice President of dzine it, Inc., a leading New York Internet marketing firm specializing in search engine optimization (SEO) services, the SEO industry is riddled with fakers.

“Low-quality service providers and outright scammers abound in this open industry,” says Crisafi. “There are no sanctioning organizations or third-party entities in place that can truly help the average consumer discern between SEO service companies that are legitimate and those that will take people for a ride.”

Crisafi says that it is hard to make heads or tails of which companies are going to follow through with their promises, particularly because of the nature of the business itself.

“SEO is a combination of art and science that requires an intuitive understanding of search engines, combined with the ability to understand the hard data of metrics and analytics, log file parsers, and semantic markup,” Crisafi explains. “For the average business owner, this stuff is way over their head.”

This is why, Crisafi says, so many business website owners get duped by unscrupulous companies, claiming to offer quality SEO services.

“SEO services are in high demand and there is a lot of money at stake,” says Crisafi. “As a result, this has created a market with service providers who are adept at selling SEO services, but not very good at carrying them out.”

Crisafi says, however, that there are a number of ways that business website owners can educate themselves and partner with a quality SEO service provider.

“The key to getting the best SEO services available is for businesses to define their needs, inquire about SEO providers from other businesses and friends, read trade publications, attend conferences, and take a stab at some simple SEO techniques,” explains Crisafi. “The best way for a business to ensure a successful SEO campaign is to understand it and to be an integral part of the process.”

Established in 2003, dzine it, inc. is a leader in Custom web development, programming and design solutions for small and large business, agencies. The company offers a wide range of business-centered visual communication solutions, including web-based content management, web design, graphic design, custom web software applications, ethical white hat search engine optimization (Organic SEO), Video Encoding, and print media solutions. For more information, call 718.336.2660 or visit

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Dedicated in loving memory to Lucretia Crisafi always in our hearts always on our minds.

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