Non-profit websites want to engage both donors and volunteers. So it is critical that any Non Profit Web Development Red Crossnon-profit organization or business take into account the considerations that will do so when designing their websites.

The primary goal of any non-profit site should be to make it easy for site visitors to learn about the non-profit’s cause.  The site must communicate what it is that your organization is doing immediately through the use of images and text.

Second only to communicating the cause, it should be abundantly clear what action site visitors should take to contribute to the cause. Be sure to incorporate primary calls-to-action such as “Donate” or “Volunteer” — and make them easily visible and actionable.

Don’t forget to include quick links to more information about the non-profit and key figures in the non-profit — One of the most visited pages on any website is the “About” page and this is even more true for visitors to a non-profit.

Show visitors using text, video and images that positive action is taking place — Use design elements to communicate the positive impact your non-profit has already made on your cause.  Donors and volunteers want to know that their time and money is going to be well-spent.

The design should allow media contacts to find the information they need quickly and easily — Media coverage is an important tool for spreading information about your non-profit and the cause.

Lastly, utilize social media and blogs.  Using these mediums as part of your design to get the word out can be as vital for a non-profit as it is for for-profit businesses.


News; Web Design Info

Web presence during the holiday season can be just as important for brick and mortar Holiday Website Marketingbusinesses as well as those whose only presence is online. There are many things that traditional businesses can do on their web sites to impact holiday sales.   Here are some ideas on how to use your website to promote and enhance the holiday season.

Use your website to advertise sales and promotions.  Everyone loves gift ideas and good deals.  Target holiday shoppers by letting them know about your new products and sale promotions.  Getting these in front of potential customers via the web can help motivate them and get them into your storefront.  From newsletters to ads, now is the time to incentivize buyers with a reason to shop with you as well as to choose your products and services over others.

Post online store and product reviews.  Posting online reviews of both products and your business is a good way for customers and potential customers to get information about you and the goods and services you sell.  You can incorporate this into your website by simply posting client feedback, adding product reviews and business testimonials on home and product pages. You can also post any awards or endorsements from professional organizations that your business has garnered.  Encourage satisfied visitors to ‘like you’ or a product on Facebook or pin one of your products on Pinterest.

Make doing business with you easy by listing store policies and services. Make sure that all information such as shipping charges, services, return policies, and guarantees are easily found.  Doing so will help current and potential customers feel more comfortable about doing business with your company.  Answering all your customers’ questions up front — often translates to more sales.

Be sure to post store hours and directions.  Post store hours and highlight holiday hours to facilitate customers’ busy seasonal schedules. Make your business easy to find with clear address and directions available on your site.  Include a Google map or other way to find directions easily.  Because many people will probably be using mobile phones and other devices, make sure this information is accessible on mobile devices.  You want to make it convenient for them to find and visit you.

Digital Marketing; News

For the second time in the last few months – a fake Facebook privacy notice has been virally spreading on the social media site itself.  The  fake ‘privacy notice’ that’s been virally spreading on Facebook, supposedly protecting one’s personal details and data from unauthorized copying, started spreading a few days after Facebook posted its new privacy guidelines, announcing it would let users comment on proposed changes to its governing documents, but not vote.

The text of the fake notice is as follows:

In response to the new Facebook guidelines I hereby declare that my copyright is attached to all of my personal details, illustrations, graphics, comics, paintings, photos and videos, etc. (as a result of the Berner Convention). For commercial use of the above my written consent is needed at all times!

(Anyone reading this can copy this text and paste it on their Facebook
Wall. This will place them under protection of copyright laws. By the present communiqué, I notify Facebook that it is strictly forbidden to disclose, copy, distribute, disseminate, or take any other action against me on the basis of this profile and/or its contents. The aforementioned prohibited actions also apply to employees, students, agents and/or any staff under Facebook’s direction or control. The content of this profile is private and confidential information. The violation of my privacy is punished by law (UCC 1 1-308-308 1-103 and the Rome Statute).

Facebook is now an open capital entity. All members are recommended to publish a notice like this, or if you prefer, you may copy and paste this version. If you do not publish a statement at least once, you will be tacitly allowing the use of elements such as your photos as well as the information contained in your profile status updates…

The notice resembles a similar text from this past July which also spread virally on Facebook and, just like that notice, the new one is untrue.

The facts are that Facebook and its users are still bound to the same terms and conditions that are accepted by users when they sign up for the service, and posting a legal “talisman” of this kind on your profile does nothing to change that.

Page 11 of 366