Non-profit websites want to engage both donors and volunteers. So it is critical that any non-profit organization or business take into account the considerations that will do so when designing their websites.
The primary goal of any non-profit site should be to make it easy for site visitors to learn about the non-profit’s cause. The site must communicate what it is that your organization is doing immediately through the use of images and text.
Second only to communicating the cause, it should be abundantly clear what action site visitors should take to contribute to the cause. Be sure to incorporate primary calls-to-action such as “Donate” or “Volunteer” — and make them easily visible and actionable.
Don’t forget to include quick links to more information about the non-profit and key figures in the non-profit — One of the most visited pages on any website is the “About” page and this is even more true for visitors to a non-profit.
Show visitors using text, video and images that positive action is taking place — Use design elements to communicate the positive impact your non-profit has already made on your cause. Donors and volunteers want to know that their time and money is going to be well-spent.
The design should allow media contacts to find the information they need quickly and easily — Media coverage is an important tool for spreading information about your non-profit and the cause.
Lastly, utilize social media and blogs. Using these mediums as part of your design to get the word out can be as vital for a non-profit as it is for for-profit businesses.