For small businesses looking to generate more leads and sales, the Internet is a virtual goldmine. Billions of dollars change hands each year online. The Internet has made shopping for goods and services as easy as the click of a mouse, which is why savvy business owners are learning how to use basic search engine optimization (SEO) strategies to help their website get the online exposure necessary to succeed in today’s competitive market.
With a little time and energy, a business’s website can rise to the top and eventually dominate their market using proven SEO techniques that can garner more traffic and set a business apart from competitors.
Here are three such techniques:
1. Use WordPress. Any SEO industry insider knows that WordPress is the best platform for setting up a website. With its clean coding and up-to-date programming, WordPress is the platform of choice for those hoping to rank a website in Google. If you are just starting, build your new website using WordPress. If you have an existing, established website, consider moving it to WordPress.
2. Use a URL that Includes your Targeted Keyword. The first step toward a high rank in the major search engines is having your keyword in your URL. Many business owners spend time developing catchy names and then buy their URL with the name in it. That’s fine for companies with large marketing budgets, but small business owners operating on a limited budget will get better results by choosing a simple URL with their keyword in it. If you already have an established website, consider redirecting the traffic from a “keyword-friendly” URL to your established site.
3. Blog Often. There are two major benefits to blogging. First of all, Google loves content and filling up your pages with lots of great content ensures that Google will come back to your site again and again. This helps get each page of your site indexed. In addition, each time you write a new blog post, you give your business another chance of being found by potential customers interested in your product or service. Be creative and write lots of good, quality content so that people can find you. It may take time, but eventually you will slowly gain followers and generate more traffic over time.