Pinterest has introduced two new features to its popular social media sharing site.

Now in addition to posting images on a virtual inspiration board – you can send the image to friends.  If you see something on Pinterest that you know that one of your friends will like, you can hit the “send” button to share it. You will be able to send the pins to other Pinterest users, Facebook friends, or email contacts with a personal note. They will be able to see them in their Pinterest notifications or in their email inboxes.  If they reply or like the pins, you’ll get a notification as well. Previously, you could only send a pin to someone via email. The new feature works for both mobile and desktop versions of Pinterest.

In another addition, Pinterest is making its collection of images more informative with a new format for a select group of pins that show products, movies, and recipes. Instead of just showing a small, formless caption beneath the pin, the new format will include an additional space for details like ingredients and cook times on Recipe pins, prices and store locations for Product pins, and ratings and cast members for Movie pins. An icon beneath the picture will let users know when there’s more information. The details will appear when users click on the pin to enlarge it. Among the first to test it out are Target, eBay, Etsy, Sony,, Anthropologie, Whole Foods, Martha Stewart, Netflix, and Rotten Tomatoes. Pinterest will roll this feature out slowly. Users will find new pins from these merchants — and refreshed versions of their older ones — in their feeds.

These new additions are the latest in Pinterest’s quest to make the social media bulletin board even more social and informative.

Pinterest
Specialty:
Internet Marketing; News; SEO

Instagram is becoming an increasingly popular social media network.  The site is a good place for businesses to post photos and interact with potential customers and reach their target audience.  As with any social network it is important to post regularly and interact with your users.  But there are some specific things you can do to gain more popularity on Instagram.

Start by making sure you post good content. Get creative with your photo editing. Don’t limit yourself to Instagram’s filters.  Find a great photo editing or creative app and make your photos distinct.  Doing so makes it easier to get noticed and build a following.

Be sure to use popular hashtags. Think about the subject matter and popular instagram hashtags. You can tag photos based on subject matter but you can also tag them based on style, location and things #instagood, #photooftheday and more. Just take a look at hashtags being used by others ad seek out the top Instagram hashtags .

Don’t clutter your feeds.  Post fewer quality images so each photo has a chance to be noticed.  Take time between postings, but be sure to post on a regular basis.

There are a ton of Instagram activities taking place on the mobile social network.
There are many communities worth participating in.

Try to get featured on Instagram. Getting featured by Instagram could gain you thousands of followers per day. Instagram doesn’t really let on how it chooses users to add them to their ‘suggested users’ list, but it is worth a try. If you are added to the list, you’ll stay there for one week, giving you lots of exposure on the social network.

Like any social network or community, Instagram is all about engagement. It’s about the give and take. Liking other users’ outside of your circle of friends or personal network is a great way to get noticed.  Commenting with thoughtful ideas is even better.  The more you interact with other users, the more they will do the same for you.

Pinterest

When we heard about ABC3000, an SEO plug-in that offers users a network of backlink partners, we purchased the plug-in so that we could test its advertised claims. After using the plug-in and doing deep research of the backlinks provided, we discovered that most of the alleged partners were the software makers themselves.

Once the plug-in is purchased, the user puts it on their website and it is purported to drive thousands of backlinks. After taking a closer look at the sites that backlink to the plug-in, it appears that just about all of them are affiliated with the makers of ABC3000.

Basically, users are paying the makers of ABC3000 to promote their websites. The maker states that you can use the plug-in on any website, but the links will mostly likely do no good and may even hurt your existing rank.

The plug-in places links throughout the user’s website, however there is no indication as to where backlinks to the user’s site are being placed.

In our expert opinion, this seems to be a link building scam with no network that uses people to promote their own business. In addition, there is no way to contact the makers of the software.

While the company website (http://blog.abc3k.com/) says that software support is included with purchase, including a fully-staffed support desk, emails to the company bounce back and the phone number listed (800.555.1212) appears to be bogus.

The company claims that this plug-in is so good that it will skyrocket a user’s rank, but using www.semrush.com to investigate the software website, we found that it scores for a total of 26 words, with only nine having a first page rank.

According to semrush.com, the website scored for only four keywords in March and now scores for 24, which is most likely because their unknowing customers are placing backlinks for them all over their site, helping them to get a better rank.

The bottom line is that if SEO software like this sounds too good to be true, it usually is.

Pinterest
Specialty:
SEO
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