Facebook is a great social media place to promote your brand, products and business.  In order to do so it is important to grow your fans, engage your fan base and make sure your audience sees your posts. With this in mind here are some tips to marketing on Facebook.

Offer value.  Everyone likes and appreciates useful information.  You need to give people timely and helpful information. Add your own take and insight into third party resources.

Use Images and Highlights. Images are the most effective way to drive engagement on a page.  Posts that include a picture can generate two times more engagement than other post types. Images, both on desktop and mobile devices show prominently in Facebook users’ news feeds.
Highlight your best posts so that you will have opportunity to make certain things stand out more than others on your Facebook pages.

Monitor posts and be Responsive.  Pay attention to what others post on your page and answer fan posts. Be sure to do so in a timely manner. There are all sorts of monitoring tools and third-party tools to alert you to comments and messages that can send you email alerts. A timely response will help increase engagement.

Time Your Posts. Your “best times to post” are going to be driven by your industry and by your audience. Determine who your fan base is and when your fan base is most likely to be on Facebook and most likely to engage and post then. Facebook insights allows you to see interaction patterns for your pages over time.

Custom tabs.  Utilize apps that offer something of value to your fans and that have social sharing built-in capabilities. Offer contests, sweepstakes, coupons on the tab.These deals can be big booster of fan engagement, return fan activity, and reach for your page.

Make the most out of Facebook by following this tips and help build your business.  Using social media such as Facebook with active and enlightened information will help you to be more successful.


Instagram the popular social media photo sharing site with approximately 130 million monthly users will now be able to shoot and share videos.

The new video feature is available to all iOS and Android Instagram users as a free update to the existing Instagram app. The basic look of the app is the same, but a small movie icon has been added that takes you into video mode.

The  videos can be between three and 15 seconds long and include any number of individual video clips. After you shoot the video: 13 brand-new filters, created by an artist specifically for Instagram video. They do the usual tweaks to make video pop, like adding vignettes, upping the contrast and playing with color. There is also an image-stabilization feature to even out shaky videos shot on the go.

For now, videos can only be shot from within the Instagram app, and there is no way to upload existing video from your phone’s camera roll.

According to Instagram co-founder and CEO Kevin Systrom  “It’s everything we know and love about Instagram, but it moves.”

The video-sharing feature puts Instagram in direct competition with Vine, the popular Twitter-owned app that lets users share looping six-second video clips. Vine has skyrocketed in popularity in the six months since it launched, attracting more than 13 million users. Many of the six-second videos have a unique look and feel, employing fast cuts and stop-motion animations to tell quirky little stories.


Social media has become a big player in the marketing of many kinds of businesses.  Finding ideas for content that can help promote your product or service is an important part of your social media marketing strategy.  So it is with this in mind, that you want to pay attention to a recent survey by Prollie — a service that measures and monitors social media trends.

To find out what people are searching for and sharing the most on social networks, the makers of the social search and analytic tool Prollie analyzed the numbers on more than 5,000 of their users’ connected social media accounts, including Facebook, LinkedIn, Twitter, Foursquare, and Tumblr.

Analysis of social media users found that technology and social media top the list of social media interests that users express when using the search bar and sharing posts. Prollie found that 28 percent of their poll listed technology and social media as their passion.  Next was food, drink & travel (25 percent), followed by movies and television (18 percent), then music and arts (11 percent), followed by health and sports (10 percent) and then fashion and shopping (9 percent). It appears that many hobbies that are popular in the real world are also popular online, like health and sports and food, drink, and travel. Outside of the broader categories there were niche interests like classical music, astrology, and surfing.

Facebook and Twitter audiences differed in the types of searches they conducted, with food, drink, and travel dominating the list of interests for Facebook users, while Twitter users were more interested in tech and social media.

Keeping in mind what people like to see and share may be an important tool in targeting your audience and increasing page views and ultimately business.

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