Many website owners focus on the quantity of visitors to their site rather than the quality of their visit. Many people don’t realize that the bounce rate or the percentage of visitors who come to your site but leave shortly after arriving can be an important statistic and a useful analytic tool as well. Analyzing this measurement might help you distill what is wrong with your site and aid you in improving your site’s performance.

Bounce rates will be different for every website, but there are situations where you will have an unnaturally high bounce rate. If a page has a high bounce rate and the average time on page is close to 0, this is a bad bounce. Visitors are not staying on your website and they are not reading your content. You should figure out ways to make that page more appealing.

Evaluate page content and make sure that it is well-written and matches what visitors expect to find after reading the headline or title of the page. Tweak marketing copy and visuals to help customers find what they need quickly. Content should be clear, concise, and paired with exciting graphics that point visitors to what they want. Make pages more appealing by reducing excessive advertisements and fixing other distracting features.

Examine your site’s usability. If customers can’t find what they need on your website, they will abandon it and go somewhere else. Take a look at your site and to clean up any usability and navigation problems that are asking people to leave.

Open external links in a new window. If you link to a lot of external website or embed advertisements, sometimes visitors will click these links and leave your website.

Improve load time. The quickest way to turn a visitor away is to have a slow loading site.

It is always good to review your site and see what is working and what isn’t.
Reviewing your bounce rate and average time on page will help you know that and may be a way to improve your site and thus effectively your business.

Pinterest

Facebook has announced another new feature.  It will now let users pay to promote ‘friends’ posts.  The new feature comes on the heels of a service the social media giant introduced last year that lets users pay to promote their own posts.

Facebook thinks people will want to use this feature to promote charity fundraisers and events, or help friends rent out their space. The feature will be rolling out gradually to all users and won’t be available to those of us with more than 5,000 friends and followers.  To promote a post, just click on the menu button on the top right corner of a post, according to images of the feature provided by Facebook.

The new service will cost about $7 in the U.S., though prices may vary, the company said.

You won’t be able to change the privacy settings on the post you’re promoting, so if it was set to just that person’s friends, then only your mutual friends will see it if you promote it.  To safeguard privacy, promoted posts will be visible only to users permitted to see the original messages.  One potential issue, though, is that you don’t need a friend’s permission to promote their posts. And depending on what they said, the added viewers might not always be appreciated.

Facebook is trying to find new ways to generate more revenue from its 1.1 billion members. In the past year, the company has announced mobile advertising, tools for marketers on and a feature for users to send friends gifts via the site.

The tool for promoting friends’ posts will be gradually introduced globally, Facebook said.

The social network already operates a service that lets companies pay to promote posts.

Pinterest
Specialty:
Digital Marketing; News

There is no excuse for businesses not to have a website these days. There are a variety of options for businesses to quickly and cheaply create their first website and utilize SEO to better promote their site.

The last thing a business needs is for an Internet user to type in the name and location of that business and not find a website. Today, any credible business is expected to have a website.

For small, local businesses, a website can serve as digital storefront, proving to consumers that the company is reliable, trustworthy, and can provide them with the information necessary to purchase the product or service being offered. The Internet now serves as the core of marketing, combining all other forms of advertising including print, Internet Yellow Pages, mobile, search engine optimization (SEO), video, reputation management and e-mail/direct mail.

Once the website is built, it must be regularly updated with fresh content in order to be successful.

It is important to make sure that all content on the website is always accurate and up-to-date. This includes everything from store locations, contact information, types of payment accepted, store hours and detailed product, service and pricing descriptions.

The key to any successful venture is good customer service and the same applies to a business’s online presence.

Whether it’s a new customer with questions about products or services, or an existing customer who has a complaint or inquiry, it is important for a business website to have the tools available to easily assist those in need of help. These tools can include direct phone numbers, regularly monitored e-mail addresses and comment forms, as well as links to social networking pages. It is important that businesses respond to customers directly and as quickly as possible.

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Pinterest
Specialty:
Digital Marketing; News
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