Once you have created your new business website, you have to accept the challenge of bringing in new, targeted traffic. After all, online marketing is going to be your company’s best bet for increasing sales as well as increasing your customer base.

SEO

Search engine optimization (SEO) is the best way to increase a website’s visibility within a search engine’s results pages. SEO optimizes web pages with the keywords and phrases people are likely going to use to search for your product or service.

Website owners can improve organic search results by editing existing content, and increasing inbound links. While SEO can be time-consuming, it is an important step toward garnering more traffic and grabbing a good spot on the search engine results pages.

Blogging

When a website owner offers free, original content on their website, it helps to bring in new visitors and set the company apart from the competition. However, writing for other prominent blogs in the same industry, can be even more beneficial in generating traffic.

When you include a link to your website at the end of your guest post, you can pull in new visitors from a source that gets much more traffic than your current website.

Offering Videos

By creating videos and posting them to YouTube, business owners can help their content get recognized.

Not only does a YouTube video market your content on the largest video site in the world, but Google indexes that content and others can embed your video on their blogs and share it via social media.

Social Media

Social media helps businesses communicate with potential customers and encourage them to buy.

Provide your users with compelling reasons to ‘like’ your Facebook page or follow you on Twitter. You should also share content that gets them visiting your blog or interacting with your brand on a regular basis.

These are just a few of the ways that a business can market its existing website.

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In order to achieve success, business website owners need to take a tactical approach to search engine optimization (SEO). Consider the following five ways that small businesses can effectively boost their SEO efforts without spending a large sum of money.

1. Keep content fresh.

The best way to ensure a good position on the search engine results pages is to consistently maintain fresh and relevant content. This can be done by keeping all of the business’s online properties (including websites, social media pages and business listings) up-to-date with quality content and new information. Be sure that contact details are current and any new services or offers are posted in real time.

2. Maintain a social media presence.

When it comes to social media, conversations, comments and reviews are happening all the time, and any mention of your business can have an impact on your search engine rank.

That is why it is important to make it easy for customers to interact with your brand by creating and maintaining a strong presence on social media platforms. Whether you use Facebook, Twitter, Google +, YouTube or Pinterest, social networking sites have a huge influence on online positioning.

3. Understand your target keywords.

Make sure that you know your relevant keywords and understand how to use them, because keyword marketing is still one of the best ways to increase online visibility.

4. Ask for reviews.

Consumer reviews have the power to influence purchasing decisions.

While reviews are not always easy to ask for, many business owners are often surprised by how willing people are to show their thanks after a positive experience.

5. Consider hiring an SEO consulting firm.

Hiring a professional SEO firm doesn’t have to break your budget and it is often a good idea for small companies that do business online.

SEO can often be technical to some extent, so just remember that you will get what you pay for.

 

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It seems that Google’s algorithm is change quite frequently these days, but the truth is that algorithm changes are a good thing, not only for Internet users, but for website owners who expect a level playing field.

It is the job of the search engines to provide users with the most relevant content possible. Unfortunately, after 14 years in business and countless algorithm changes, search queries are still far from but perfect and Google is constantly tweaking its algorithms in an effort to achieve perfection.

So how does a business website owner deal with seemingly endless algorithm changes?

Here are five things you can do to help your search engine optimization (SEO) efforts both now and in the future.

Avoid Spam

Search engines hate spam and so should you.

Avoid cluttering your meta tags with keywords. If you use meta tags, keep your keyword count to below eight and don’t list words that are irrelevant. In addition, avoid going overboard with the use of keywords within your website content.

Strategize

It is important that website owners conduct proper keyword research before they build their content. This will help to ensure that you content is natural.

The better the content you offer, the more likely it will be shared.

Socialize Correctly

A great way to get search engines to recognize your content as relevant is to use social media. However, you need to use social channels wisely.

For maximum results, make sure that the title of your article is relevant to the content. If your content is good and helpful, people will share it.

Offer Fresh Content

Content becomes less relevant as it gets older, which is why search engines give more weight to newly published content. This is why it is important to keep writing articles and creating new content on a regular basis.

Stay Relevant

If you are going to target a particular keyword or phrase, be sure that the content represents it. Your title, URL, and content should be relevant to the keywords you are targeting.

By adhering to these core principles, you can improve your SEO efforts now and in the future, even when Google rolls out new search engine algorithms.

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