You don’t need a whole bunch of bells and whistles for your website to be successful. In fact, website owners are actually better off keeping their site simple, accessible, secure and up-to-date.  The focus of a small-business website owner should be to take an active role in marketing their online presence.

In addition to keeping your website fresh, simple and secure, consider the following tips for a more successful online presence:

1. Embrace White Space.

Minimalist designs that take advantage of white space are popular because they make a website’s content more accessible to users.

2. Keep Things Fresh

Frequent updates are necessary for search engine success and also to build reputation and exposure.

3. Interact With Your Audience

Strive to make your online properties as interactive as possible; this includes adding links to allow for social shares as well as adding commenting options where appropriate.

4. Offer Clear Calls to Action

Every website needs a clear call to action, making it easier for potential customers to contact, hire or purchase products from the business represented.

5. Highlight Your Company Values

Make sure your value proposition is prominent and clear. Every business should be able to sum up their reputation in 10 words or less.

6. Highlight Your Uniqueness

What differentiates you from your competitors? Make it clear through fresh, quality content.

7. Remember Mobile User.

Make sure that your website is accessible from multiple device types, because mobile surfing is getting more popular by the second and you don’t want to be left out in the cold.

8. Be Sure to Network.

It is important to engage with potential clients on social networking platforms. Don’t forget to syndicate your content and spread it out as far as possible.

9. Focus on SEO

The effective use of keywords in your textual content, title tags and URLs will help the search engines identify and catalog your website content more effectively.

10. Get Linked Up

Website owners should constantly search for new legitimate avenues to obtain quality back links to increase page rankings.


In this day and age, business owners recognize the importance of having a strong web presence and most recognize that achieving this goal doesn’t happen overnight.

The creation of a successful web presence takes serious dedication, participation and communication on the part of the website owner, any marketing or design agencies they work with, and web users themselves.

With so many website design, development and marketing firms out there, it can be hard for a business to find just the right one. Too often, businesses put their online aspirations in the hands of the wrong firm, which can result in failure.

Here are a few questions to ask when searching for a website development firm.

Is the firm reputable?

In order to determine whether or not the company you are considering is reputable, you need to conduct some educated research. This means finding out what their previous clients have to say about the work that they perform. Don’t just rely on what’s been written online either. Feel free to contact a company that the firm has done work for and speak to them directly about their experience.

Is the firm well-established?

So many website development firms are companies that would be considered to be “fly by night.” Look for firms that have been operating for a good period of time and have a lot of projects under their belt. Often, a website design firm’s staying-power will go hand in hand with its reputation.

What does the firm specialize in?

It is important to choose a company that has experience not only in the type of design you are looking for, but in other online marketing areas as well. Finding a company that not only knows how to build your website, but knows how to market it through search engine optimization and social media is a big plus. Working with a firm that specializes in digital marketing will increase the likelihood of your online success.

If you take the time to research your choices, you will likely save your business money and headaches in the long run.




The number one priority of every business website owner should be to offer their users the greatest online experience possible. Unfortunately, there are many common mistakes that website designers and developers make that cost their clients countless visitors.

Here is a list of three easy things that a small business website owner can do to improve their website design and win over more visitors.

1. Offer clear and simple navigation.

Every business website needs to be simple and organized in order to succeed. The bottom line is that no visitor should be forced to scour a website to find exactly what they are looking for. The best way to ensure that visitors find what they want is by including categories and tabs to help them find their way.

2. Remove all pop-ups from your website.

Pop-ups are the most annoying and distracting elements found online. It is important to avoid, at all costs, anything that is distracting or annoying. There are very few instances where pop-ups could be considered acceptable, but as a small business website owner, chances are that there is no reason for your website to feature pop-ups. By removing distractions, visitors will feel more comfortable and will be more likely to stick around and explore the site.

3. Feature a search bar.

Search bars greatly improve the quality of a website, by allowing visitors to quickly search for the content they are looking for. Web users are always on the go and looking for the fastest possible way to get the information that they need. Having a search bar can help your company website to help them better achieve this goal.


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