You don’t need a whole bunch of bells and whistles for your website to be successful. In fact, website owners are actually better off keeping their site simple, accessible, secure and up-to-date. The focus of a small-business website owner should be to take an active role in marketing their online presence.
In addition to keeping your website fresh, simple and secure, consider the following tips for a more successful online presence:
1. Embrace White Space.
Minimalist designs that take advantage of white space are popular because they make a website’s content more accessible to users.
2. Keep Things Fresh
Frequent updates are necessary for search engine success and also to build reputation and exposure.
3. Interact With Your Audience
Strive to make your online properties as interactive as possible; this includes adding links to allow for social shares as well as adding commenting options where appropriate.
4. Offer Clear Calls to Action
Every website needs a clear call to action, making it easier for potential customers to contact, hire or purchase products from the business represented.
5. Highlight Your Company Values
Make sure your value proposition is prominent and clear. Every business should be able to sum up their reputation in 10 words or less.
6. Highlight Your Uniqueness
What differentiates you from your competitors? Make it clear through fresh, quality content.
7. Remember Mobile User.
Make sure that your website is accessible from multiple device types, because mobile surfing is getting more popular by the second and you don’t want to be left out in the cold.
8. Be Sure to Network.
It is important to engage with potential clients on social networking platforms. Don’t forget to syndicate your content and spread it out as far as possible.
9. Focus on SEO
The effective use of keywords in your textual content, title tags and URLs will help the search engines identify and catalog your website content more effectively.
10. Get Linked Up
Website owners should constantly search for new legitimate avenues to obtain quality back links to increase page rankings.