Regardless of whether we’re talking about a physician’s website, an architect’s website, or a builder’s website, before and after pictures can be a valuable asset that can put a business one step ahead of its competition, Internet users are becoming increasingly savvy and many turn to online reviews and ratings before making a decision on what company will get their business. However, online ratings are just one of the many factors that influence the quality of a professional’s online presence.

Potential customers love before and after photos.

Quality before and after photos can give potential clients a sense of what to expect when they hire a company, firm, or professional. In the case of reconstructive surgery or cosmetic dentistry websites, for example, seeing before and after photos can put a potential patient’s mind at ease regarding post-surgery scarring and other concerns.

Regardless of whether we are talking about before and after photos for those in the fields of medical and dentistry, or those in the construction or design industry. There are a number of rules to follow when using before and after pictures on a business website.

Rule #1: Use high Quality Images.

The caliber of your work may be judged based on the quality of the images on the website. When choosing photos, make sure that the lighting, composition, and focus are just right.

Whenever possible using a professional photographer to take the shots.

Rule #2: Use Editing Software to Point Out Pertinent Details

There are many free and low-cost photo editing software packages available that make it easy to learn the basics of adding text, circles, and call-outs to your images.

These tools can be used to draw the reader’s attention to the changes in the before and after photo.

Rule #3: Watermark Your Before and After Photos

You can use the same software to watermark photos with your business name and website address. This will ensure that no one misuses your quality before and after photos.”

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When a business embarks on the creation of a new website, one of the most important steps is to ensure that the site is SEO compliant.

A website that is SEO compliant follows all of the rules set forth by the W3C, which stands for the World Wide Web Consortium. These rules set the direction for website developers to create websites that are efficient on the web, which fosters usability among the website’s visitors.

However, following W3C website compliance rules isn’t the only way that businesses can make their websites SEO compliant.

It is imperative that businesses pay very close attention to the content of their website. Not only should the site be optimized with targeted keywords, meant to boost search engine ranking, but the textual content should be written in a way that it is easily understood by those visiting the site. Most importantly, it must be content that would be considered valuable to users.

For businesses, spending the time and money that it takes to make a website SEO compliant is well worth it, because it can result in a better search engine ranking.

The higher a website’s search engine ranking, the more chances that website will be found when someone is searching for the products or services that it offers. In turn, the likelihood of garnering sales is greater as well.

Businesses must pay close attention to how they craft the information they want their potential clients to have.

The way that a website’s content is written will determine how well that website ranks with the major search engines, and how well they can maintain that ranking. This is why we always recommend hiring an SEO professional to help develop a website.

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Annoying bells and whistles on a website are usually there for the website owner’s benefit, not for the benefit of the customer.

The bells and whistles I refer to are not the ‘extras’ that can set one business apart from another, but the literal ones, such as background music and annoying pop-ups. When it comes to website design and development, the old adage, ‘keep it simple stupid,’ should always be employed.

While some people think that bells and whistles are fun, most people don’t.

Just because you have the capability to add music on top of flash animation, on top of pop-ups, on top of registration forms, on top of survey requests and so on, it doesn’t mean you have to use all of them. In addition to the decorative doo-dads on a site, countless logins, memberships and requirements can really hinder a visitor’s ability to get those most out of your website in the shortest time possible. After all, isn’t that the ultimate goal?

A recent survey backs up what he and our staff has said all along; simplicity is the most important factor for consumers, when choosing where to do business online. In fact, the survey found that more than half of online marketing experts polled said that a “desire for simplicity” dominates consumer attitudes.

Based on this, we have come up with three surefire ways to successfully woo customers online:

-       Simplicity in design and use.

-       Real-time interaction.

-       Quality customer service.

When a business employs these three standards online, their chance for success is greatly increased. A good website design and development firm can help a business achieve these goals.

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