Annoying bells and whistles on a website are usually there for the website owner’s benefit, not for the benefit of the customer.
The bells and whistles I refer to are not the ‘extras’ that can set one business apart from another, but the literal ones, such as background music and annoying pop-ups. When it comes to website design and development, the old adage, ‘keep it simple stupid,’ should always be employed.
While some people think that bells and whistles are fun, most people don’t.
Just because you have the capability to add music on top of flash animation, on top of pop-ups, on top of registration forms, on top of survey requests and so on, it doesn’t mean you have to use all of them. In addition to the decorative doo-dads on a site, countless logins, memberships and requirements can really hinder a visitor’s ability to get those most out of your website in the shortest time possible. After all, isn’t that the ultimate goal?
A recent survey backs up what he and our staff has said all along; simplicity is the most important factor for consumers, when choosing where to do business online. In fact, the survey found that more than half of online marketing experts polled said that a “desire for simplicity” dominates consumer attitudes.
Based on this, we have come up with three surefire ways to successfully woo customers online:
- Simplicity in design and use.
- Real-time interaction.
- Quality customer service.
When a business employs these three standards online, their chance for success is greatly increased. A good website design and development firm can help a business achieve these goals.
In order for a business to successfully build brand recognition, trust and respect, it must offer its target audience relevant and useful information. However, it is also important that business owners listen to the information that their target audience provides to them.
There are many successful content marketing techniques that encourage interaction between site owners and audience. There is a lot of valuable information that can be learned through this type of communication.
This sort of open interaction gives potential customers the opportunity to better understand what a business has to offer and the business owner can learn more about his or her target audience.
Information like this can not only help a business run a better campaign, but run a better business too.
For example, many website owners don’t consider the feedback that they receive in emails to be important, but they can actually be quite significant.
Anything that gives a business insight into how it is performing can be extremely useful. Compliments can let a business owner know what the company is doing right and complaints can highlight weaknesses.
Businesses should encourage feedback from their customers through blog posts and social networking.
When it comes to developing a successful website, as well as a successful business, website owners must give relevant information to their target audience. However, they must also know when to listen to and use the feedback that is given to them.