Regardless of whether we’re talking about a physician’s website, an architect’s website, or a builder’s website, before and after pictures can be a valuable asset that can put a business one step ahead of its competition, Internet users are becoming increasingly savvy and many turn to online reviews and ratings before making a decision on what company will get their business. However, online ratings are just one of the many factors that influence the quality of a professional’s online presence.
Potential customers love before and after photos.
Quality before and after photos can give potential clients a sense of what to expect when they hire a company, firm, or professional. In the case of reconstructive surgery or cosmetic dentistry websites, for example, seeing before and after photos can put a potential patient’s mind at ease regarding post-surgery scarring and other concerns.
Regardless of whether we are talking about before and after photos for those in the fields of medical and dentistry, or those in the construction or design industry. There are a number of rules to follow when using before and after pictures on a business website.
Rule #1: Use high Quality Images.
The caliber of your work may be judged based on the quality of the images on the website. When choosing photos, make sure that the lighting, composition, and focus are just right.
Whenever possible using a professional photographer to take the shots.
Rule #2: Use Editing Software to Point Out Pertinent Details
There are many free and low-cost photo editing software packages available that make it easy to learn the basics of adding text, circles, and call-outs to your images.
These tools can be used to draw the reader’s attention to the changes in the before and after photo.
Rule #3: Watermark Your Before and After Photos
You can use the same software to watermark photos with your business name and website address. This will ensure that no one misuses your quality before and after photos.”