With Google To Offer Faster Web Downloads, Website Owners Can Reap the Benefits

According to a leading Manhattan website design and development firm, Google’s new SPDY protocol is good news for businesses that rely on their websites for generating sales and leads.

According to Peter Crisafi, Vice President of dzine it, Inc., a leading New York website design and web development firm, Google has announced that it hopes to make web pages download up to two times faster using SPDY, a new application-layer protocol that is still in its experimental phase.

“Google wants to improve on website performance without any changes being required to existing or new websites,” says Crisafi. “This means that websites that may have been a little slow to load in the past, will be able to reach more users and generate more business.”

Crisafi and the staff at dzine it must walk a fine line, he says, because the company encourages the use of graphics, flash, and streaming video among its many clients. Unfortunately, such bells and whistles can slow down a web page’s performance.

“Google’s planned SPDY overhaul,” Crisafi says, “will undoubtedly help negate any performance issues among sites that rely on multimedia to get their message across.”

According to Crisafi, Google tested its new SPDY protocol by downloading 25 of the top 100 websites, ten times each, using simulated residential Internet connections and, thus far, the results have been promising.

“In order for the SPDY protocol to truly be successful, however, all of the major Internet browsers must be on board with the plan,” says Crisafi. “Mozilla, the maker of Firefox, will likely be on board, but Microsoft, the maker of Internet Explorer, may be a tough sell.”

Established in 2003, dzine it, inc. is a leader in Custom web development, programming and design solutions for small and large business, agencies. The company offers a wide range of business-centered visual communication solutions, including web-based content management, web design, graphic design, custom web software applications, ethical white hat search engine optimization (Organic SEO), Video Encoding, and print media solutions. For more information, call 718.336.2660 or visit

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Dedicated in loving memory to Lucretia Crisafi always in our hearts always on our minds.

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