Studies Show That Organic SEO Beats PPC Advertising, But Businesses Still Dont Get It
According to a reputable New York website development firm, money is still being poured into pay-per-click advertising, but organic search engine optimization is showing more promising results.
A recent report has shown that businesses are still spending more than five times more money on pay-per-click advertising than they are on natural or organic search engine optimization techniques, says Peter Crisafi, Vice President of dzine it, Inc., a leading Manhattan website development firm that specializes in search engine optimization. The same report, however, shows that the organic search campaigns resulted in a higher rate of return and better overall productivity.
Crisafi and other Internet marketing experts agree that these results reflect a change in the way people are shopping online and how companies like his are now handling online marketing efforts for clients.
These organic search engine optimization strategies have been tested and proven to work, not just by our staff but by other online marketing professionals over time, says Crisafi. A company that specializes in organic search engine optimization can customize a package that can be successful regardless of the size or niche of the business.
According to Crisafi, some of the most successful new SEO techniques include online press release publishing, article marketing, directory and search engine indexing, social networking and bookmarking. SEO experts agree that the target traffic that these techniques generate have a greater effect than the typical pay-per-click (PPC) campaign.
The average two-line PPC advertisement is quickly forgotten, if even noticed in the first place, says Crisafi, but a quality article or press release will be re-read countless times, driving traffic to the company it serves.
Crisafi notes that SEO techniques are constantly in flux, due in part to changing user behaviors and buying trends.
Businesses that recognize this trend and put their online marketing plan in the hands of a professional SEO firm that has its finger on the pulse of Internet marketing, will reap long term benefits that are no longer be achieved through PPC advertising, says Crisafi.
Established in 2003, dzine it, inc. is a leader in Custom web development, programming and design solutions for small and large business, agencies. The company offers a wide range of business-centered visual communication solutions, including web-based content management, web design, graphic design, custom web software applications, ethical white hat search engine optimization (Organic SEO), Video Encoding, and print media solutions. For more information, call 718.336.2660 or visit www.dzineit.net.
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