Manhattan Website Design and Development Firm Explains How to Use the Web to Influence In-Store Purchases
Leading New York website design firm says that online retail shopping is changing the way that customers purchase products.
According to Peter Crisafi, Vice President of dzine it, Inc., a leading Manhattan website development firm with an array of clients throughout the United States and around the world, a well-planned ecommerce strategy not only caters to online customers but addresses the needs of shoppers who prefer to buy goods in person.
Making purchases online has become increasingly popular. For many, however, ecommerce websites actually serve a greater purpose, particularly when it comes to larger purchases, says Crisafi. Consumers often use the web to shortlist retailers who meet their product search requirements. They make notes of available brands, prices and key product features. Once they have completed their research online, they head to their desired store and know exactly what they want to purchase when they get there.
According to Crisafi, this is why online retailers that also have brick and mortar locations, must be keenly aware of each product they list, giving full descriptions and in-store availability.
Of course, a retail businesss employees should be fully aware of any products being offered online, say Crisafi. Whether the customer places a call to the business before stopping in, to check product availability, or comes to the store with an intention of buying what he or she saw online, employees must be kept in the loop so a retailer can grow cross-channel sales.
According to Crisafi, one of the major advantages of allowing customers to check the in-store availability of items is that it encourages foot traffic into the retail outlet itself, which can have even greater benefits than making one particular sale.
Since the customer has already made a decision to purchase the item, even before arriving, the deal is basically done, but while at the store location, there is a chance that he or she may make a further purchase before heading to the register, says Crisafi. Therefore, retail stores should adapt their current websites and online shopping pages to encourage not only online purchases, but store visits as well.
This can be achieved, he says, by creating a website that is user-friendly and offers detailed information about store locations, hours of operation and up-to-date stock availability.
Established in 2003, dzine it, inc. is a leader in Custom web development, programming and design solutions for small and large business, agencies. The company offers a wide range of business-centered visual communication solutions, including web-based content management, web design, graphic design, custom web software applications, ethical white hat search engine optimization (Organic SEO), Video Encoding, and print media solutions. For more information, call 718.336.2660 or visit www.dzineit.net.
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