Manhattan Website Design Firm Says Slow-Loading Pages Can Hurt Business

Leading New York website design and development firm says online users are trying to find the most information in the least amount of time. offers tips on how to ensure that fresh website content makes the grade.

According to Peter Crisafi, Vice President of dzine it, Inc., a leading Manhattan website design and website development firm serving an array of business clients throughout the United States, there is so much choice on the Internet, regardless of the target market, that users won’t tolerate poor service.

“Gaining the attention of targeted website visitors and potential customers is one of the major challenges that a business faces and it is why search engine optimization is critical to a business’s online success,” says Crsiafi. “However, it just isn’t enough to get users to a website. That website must impress them, every step of the way, in order to turn visits into sales.”

Crisafi, says one of the best ways to ensure that a business keeps on the good side of visitors is to provide them with web pages that load quickly and efficiently. If a website takes a considerable amount of time to load, he explains, users will get bored and may leave without viewing any of the website’s content.

“While broadband connections are becoming increasingly popular, Internet speeds among online consumers still vary greatly,” says Crisafi. “The time it takes for a website to load is something that every business should consider because if a site loads slower than the website of a competitor, it can have a damaging effect on business.”

Crisafi says that the obvious downside of having a website that loads slowly is the loss of sales. If users leave a website before it has fully loaded, the potential customer that has been successfully attracted through high search rankings is lost because of slow loading time.

“However, a slow loading website can also affect that site’s search engine ranking,” says Crisafi. “The quality of a user’s search experience is incredibly important to the search engines themselves. Providing them with relevant information quickly and efficiently is necessary and if a website takes longer than others to load, it will likely will be ranked lower than others that don’t.”

Established in 2003, dzine it, inc. is a leader in Custom web development, programming and design solutions for small and large business, agencies. The company offers a wide range of business-centered visual communication solutions, including web-based content management, web design, graphic design, custom web software applications, ethical white hat search engine optimization (Organic SEO), Video Encoding, and print media solutions. For more information, call 718.336.2660 or visit

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Dedicated in loving memory to Lucretia Crisafi always in our hearts always on our minds.

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